The Czech Republic’s Academia Film Olomouc has decided to give its 2017 Award for Contribution to Science Communication to CERN, for its “long-lasting commitment not only to research in the edge of science but also to communication of its results and science in general to broader public”. The committee described CERN as a pioneer in developing new ways to communicate science via social media, film, traditional media and events such as CineGlobe. The award ceremony took place on 29 April 2017 at Palacký University Interactive Science Centre in Olomouc.